Marketing Analyst
Santa Clarita, California

We serve. We respect our team. We innovate. We are consistent. We are accountable. We do it right.
More than 1.7 million guests enjoy the Princess experience each year as they travel to 300 destinations around the world. It takes a talented and dedicated team to create lifetime memories for our guests. We offer a variety of opportunities for highly motivated people who seek a challenging and rewarding career. We offer a collaborative work environment and are dedicated to our employees' growth and well-being, including enriching travel opportunities. Our corporate offices are located in beautiful Southern California in downtown Santa Clarita (about 30 miles north of downtown Los Angeles), conveniently located to many neighboring cities within an easy "reverse commute" distance.

Our Culture... Stronger Together:
Our highest responsibility, and therefore our top priorities, are always compliance; environmental protection; and the health, safety, and well-being of our guests, the people in places we visit, and our Carnival family, both shoreside, and shipboard. Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at:
https://www.princess.com/aboutus/culture-framework/

Responsibilities
Princess Cruises is currently searching for a data savvy Marketing Analyst who thrives on digging into data and uncovering insights that will drive and improve our Princess Cruises direct marketing programs. The analyst will go beyond the obvious and be able to derive the 'why' behind the data and present these findings in executive level PowerPoint presentations. You will be part of a team that is on the leading edge of the cruise industry in implementing integrated marketing targeting and analytics with a new Customer Data Platform, Snowflake Data Warehouse and Tableau BI Platform.

*Be an expert on Princess guests and prospects by analyzing data to create a deep understanding of guest behavior, motivation and cruise spend
*Execute targeted email and direct mail list selections
*Write complex SQL queries to answer marketing questions
*Create production and ad hoc reports in Tableau and Excel by using SQL to query an Oracle database and a Snowflake data warehouse
*Translate personalization goals and use cases into guest email and direct mail campaign selections and orchestrate email and direct mail list pulls
*With an understanding of statistics and modeling, optimize customer segments for ROI and campaign response
*Develop and implement a methodology for attributing cruise bookings to multi-channel marketing campaigns
*Optimize direct mail and email targeting strategy by working with stakeholders to understand the goal of each campaign and turning the goal into targeted list selections
*Develop a thorough understanding of campaign performance logic and connect data across multiple data systems (Customer Data Platform, Siebel, Responsys, Adobe Analytics, and the corporate data warehouse)
*Design and implement A/B tests for marketing campaigns, provide targeted email and direct mail lists for tests and use statistical methods to analyze test results

Requirements
*Bachelor's Degree or higher in Business, Math, Statistics, Programming, Economics or a related field
*3+ years in an analytical position requiring SQL or equivalent masters level coursework
*Critical thinking and problem solving
*Ability to translate business questions into data driven solutions and executive level PowerPoints
*Excellent verbal, written and oral communication skills
*Intermediate level SQL for database queries
*Statistical modeling in R, SPSS, SAS, Excel or equivalent
*Ability to manipulate complex data sets and numerical fluency
*Strong relationship building skills and ability to work collaboratively and enthusiastically within and across multiple departments
*Proficiency in Microsoft Office Word/Excel/PowerPoint
*Experience with any combination of Tableau, Snowflake, Oracle DB2, Responsys, OBIEE, Seibel, Salesforce Interactive Studio and Customer Data Platforms preferred but not required

Benefits
*Cruise and Travel Privileges for you and your family
*Health Benefits
*401(k)
*Employee Stock Purchase Plan
*Training & Professional Development
*Rewards & Incentives

Next Steps... Apply today and set sail on an exciting new career course! Our goal is to be the number one cruise and cruise-tour provider. To make that happen, we need qualified, top-notch team members. If you're looking to get your talent noticed, apply today! Our application process is quick and easy:
Apply online at http://princess.com/careers. Enter the job title into the keyword search to access the job. If you are already on the Princess Cruises website be sure to create a profile and then apply directly to your specific job.

Princess Cruises is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin, disability or protected veteran status.

Americans with Disabilities Act (ADA)
Princess will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact employeerelations@hagroup.com.
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